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Psychology and Human Behavior

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Ever heard of the term FOMO? That is what your brain does when you are given a large selection of choices. The more choices you are given, the more indecisive you become.

Article by Edward Beebe-Tron
Share:Hick’s Law
4 min read

You design not a product, you design interaction with the user — the psychology for UX design

Article by Olga Boichuk
Share:The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?
12 min read

There are 1.2 Billion teenagers in the world! And this generation of teenagers grew up in a time when technology had already become mainstream.

Article by Kristina Arezina
Share:What Teenagers Expect from Your Chatbot
4 min read

If we want to design things that are easy to understand as well as easy to use, we should have an understanding of how we perceive and organize the world around us.

Article by Westley Knight
Share:How to be a better designer by understanding human perception
5 min read

There are so many identities, circumstances, and fluid behaviours that influence your users, on a moment-to-moment basis, and on a longer-term basis.

Article by Kate Matesic
Share:Intersectionality: a critical piece of your service and product strategy
4 min read

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