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Psychology and Human Behavior

The opposite direction is the right one.

Article by Marcelo Brum
Behavioral Design: What Is It? And Why Should You Learn To Apply It?
  • The article introduces the concept of Behavioral Design, emphasizing the importance of understanding cognitive biases and delivering value to all parties involved in the user experience.
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4 min read

The insights on how leadership can make or break innovation and design projects.

Article by Rich Nadworny
The Leadership Leverage Points In A Design And Innovation System
  • According to the author, ,weaknesses in the design thinking process can often be traced back to leadership’s failure to support the project.
  • Leaders can maximize their impact on innovation and design by creating a compelling story, being clear about the consequences of not buying in, and implementing ongoing assessments to amplify successful practices.
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4 min read
Article by Nate Schloesser
The Myth of The Self-Made Designer
  • In the article, the author dispels a common myth about a self-made or self-taught designer providing arguments based on his own experience.
  • According to the author, there are five key aspects to becoming a designer, all of them come from sources outside of self:
    1. Education
    2. Experiences
    3. Opportunities
    4. People
    5. Time
  • The pursuit of being “self-made” can be dangerous for designers as it can involve ignorance, arrogance, and isolation.
  • Designers need each other as they learn from each other. External help, advice, expertise, and feedback from fellow colleagues can be a determinant of professional success.
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10 min read

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

Article by Aaron Christopher
The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
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8 min read

What if we designed anything with relationships in mind?

Article by Fabian Pfortmuller
The Rise of Relational Design
  • The author believes that putting relationships first should be a common practice in every part of human activity.
  • The author sees a relational design as something we can anticipate in the nearest future. It can be applied in many cases – from designing cities to building any type of organization or system.
  • Relational design isn’t new in any way – the fact they are old makes them this powerful. With relationships in mind, we can start designing a new future.
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3 min read

Visualising 10 types of bias in 10 visuals.

Article by Steffan Morris Hernandez
10 Types of Cognitive Bias To Watch Out For In UX Research & Design
  • The article covers how crucial it is to address cognitive biases for navigating daily life as well as UX research and design. Our judgment and thought processes become biased, which might distort reality in accordance with our preconceived notions.
  • The author illustrates 10 examples of real-life cognitive biases and their reflection in UX research.
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5 min read

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