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Psychology and Human Behavior

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Human-Centered Design Is Broken. Here’s a Better Alternative

  • Behavioral Science, Customer Experience, Design, Design Theory, Psychology and Human Behavior, Usability, UX Education, UX Magazine

Hear me out for a second: What if we tried bee-centered design?

Article by Jesse Weaver
IDEAS IN BRIEF
Human-Centered Design Is Broken. Here’s a Better Alternative
  • The author questions the value of human-centered design and suggests thinking of a new approach — bee-centered design.
  • The idea of bee-centered suggests that successful for human ecosystems comes more easily when you design as if you’re designing for more sensitive creatures like a bee.
  • While centering the human perspective allows us to make important gains, it doesn’t scale. In an interdependent system, continually over-prioritizing the needs and desires of a single component will eventually cause the entire system to collapse.
  • Bee-centered design is about shifting our mindset to open up a much-needed new perspective for the things we create.
  • Reasons why bee-centered thinking is effective:
    • The “canary in the coal mine” mentality
    • Common goal
    • Bee-centered design widens our view of the world
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6 min read

How To Research So PMs Will Listen

  • Customer Experience, Design, Design Theory, Employee Experience, Psychology and Human Behavior, Remote Research, Research Methods and Techniques, Research Tools and Software, Usability, UX Education, UX Magazine

Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.

Article by Lindsey Wallace
IDEAS IN BRIEF
How To Research So PMs Will Listen
  • PMs are the most critical audiences for research, they are also often the hardest to convince, and the source of many of researchers’ frustrations and heartaches.
  • Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy.
  • The author shares:
    • Some practices of working with PMs
    • Questions to ask PMs and stakeholders
  • The baseline expectation setting:
    • Level set
    • Set guardrails based on your role
    • Ask for candid feedback and engagement
    • No surprises
  • When researchers and PMs are in conflict or in separate silos, neither role gets the value of the other, but strong researcher-pm partnerships can be game-changing for extending the strategic impact and influence of both design and research.
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6 min read

How to Design for Human Aging: 5 Methods for Inclusive Digital Experiences

  • Customer Experience, Design, Psychology and Human Behavior, Usability, UX Education, UX Magazine

An inclusive process leads to experiences that improve lives and develop their full potential on the market which is beneficial for both business and people. Learn how to widen accessible products to inclusive ecosystems by using 5 simple methods. 

Article by Alina Karl
IDEAS IN BRIEF
How to Design for Human Aging: 5 Methods for Inclusive Digital Experiences
  • In order to reach age-inclusive solutions, designers need to adopt an inclusive mindset, make empathetic decisions and apply practical methods.
  • 5 methods for inclusive digital experiences:
    1. Inclusive, in-person research and testing
    2. Focus on behavior instead of demographics
    3. Tailor accessibility guidelines
    4. Map product demands with capabilities
    5. Question interface conventions
  • An inclusive process leads to experiences that improve lives and develop their full potential on the market which is beneficial for both business and people.
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7 min read

UX and decision making

  • Behavioral Science, Customer Experience, Design, Design Theory, Neuroscience, Psychology and Human Behavior, Usability, UX Education, UX Magazine

An insight into the relationship between various brain models, decision making and UX

Article by Sreya Majumdar
IDEAS IN BRIEF
UX and decision making
  • Your brain does a lot of things when you try to make a decision, here are some of them:
    • Survival instinct — human species have evolved physically as well as mentally and always adapt to their environment to survive.
    • Wiring — the pre-existing knowledge and emotions associated with the information create deeper belief systems which dictate how the user feels, thinks and responds.
    • Biases — humans begin to learn through the loop of prediction ↔ correction and this process helps reduce uncertainties.
    • Design — designers need to tap into psychological mechanisms and predict irrationalities and decision-making patterns (without being coloured by our own biases).
    • Choice architecture — limiting choices can cause discomfort to the users.
  • When making a decision, we can:
    • Present choices in a way that would not require much cognitive effort.
    • Cater to the users’ needs and biases (conscious and subconscious).
    • Drive action.
    • Appeal to the emotion of the user.
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5 min read

How spatial logic can make your product design more intuitive and high-craft

  • Behavioral Science, Customer Experience, Design, Psychology and Human Behavior, Usability, UX Education, UX Magazine

Navigation in digital influences design. 4 reasons why having clear spatial logic between components in design is necessary.

Article by Vida Zhang
IDEAS IN BRIEF
How spatial logic can make your product design more intuitive and high-craft
  • It is important to use spacial logic in digital products as it helps people understand where they are, how they got here and how they can get out – like in the real life.
  • 4 reasons why having clear spatial logic between components in design is necessary:
    • Good spatial logic often maps to physical world metaphors
    • People have also gotten used to digital-native patterns that don’t exist in the physical world
    • Clear spatial logic your design more intuitive
    • Seamless animation also plays a huge role in establishing spatial logic and elevating product quality
  • Vida Zhang, a Product Designer at Meta, suggests looking into the spatial logic implied by the design when you think about elevating the intuitiveness and craft of your product.
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3 min read

Stop Bastardizing Design with False Empathy

  • Design, Design Theory, Emotion, Empathy, Psychology and Human Behavior

Empathy Building Ain’t Easy If You Do It Right

Article by Ovetta Sampson
IDEAS IN BRIEF
Stop Bastardizing Design with False Empathy
  • For empathy to be a successful part of design, it can’t just be an external reflection, it must be an internal activity that leads to transformative action.
  • Ovetta Sampson, principal design director at Microsoft, suggests considering 3 levels of empathy:
    1. Cognitive/intellectual empathy – talking to people, writing down what they said and sharing photos and quotes to communicate what they heard.
    2. Emotional empathy – when you feel what people feel, as though their emotions were contagious.
    3. Compassion empathy or empathetic concern – something we should thrive for when building empathy.
  • In order to build empathy in design, you need to decouple your experiences and your mental models associated with those experiences, from the product user.
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16 min read

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