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Product design

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Fast-casual dining giant Panera Bread has given some of their restaurants an experience design overhaul that racks up more hits than misses.

Article by Will Scott
Share:The Pleasures and Pain-Points of Panera 2.0
6 min read

In order to tap into emotion when designing experiences, you need to travel outside of your own comfort zone—enter, the provocateur.

Article by John Caldwell
Share:Provocation Can Lead to Emotional Design
7 min read

Selecting your octane level at the gas pump should be an easy interaction, but that’s not the world we live in.

Article by Daniel Brown
Share:Which Button to Press at the Pump? #wtfUX
2 min read

Our changing relationship with content and mobile technology is signaling the end of web design as we know it—something that gives us all a lot to think about.

Article by Sergio Nouvel
Share:More Thoughts on Why Web Design is Dead
8 min read

Turning the air conditioning on and off in a rental car finds one user confused by the meaning of a little red light.

Article by Josh Tyson
Share:Does the Red Light Mean the AC Is On or Off? #wtfUX
1 min read

Friction serves different purposes in game design and experience design, and practitioners in each camp can learn a thing or two from the other.

Article by Clint Schnee
Share:How to Game Friction for Better UX
5 min read

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