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The Business of UX

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UX is Not Dead, It’s Just Misunderstood

  • Business UX Leaders, The Business of UX, UX Business News, UX Education, UX Magazine, UX World Changing Ideas

Amplifying the Human Voice in Business.

Article by Nate Schloesser
IDEAS IN BRIEF
UX is Not Dead, It’s Just Misunderstood
  • The article discusses the significance of user advocacy in business and how to align departments toward prioritizing users for meaningful and impactful outcomes.
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8 min read

7 Steps to Better Customer Experience (CX)

  • Customer Experience, Emotion, Marketing and Brand, Strategy, The Business of UX
Article by Sara Fortier
IDEAS IN BRIEF
7 Steps to Better Customer Experience (CX)
  • The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.
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7 min read

Conversational AI Experiences Don’t Have to Suck

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, Design for Experience Awards, Technology, Technology for the Common Good, The Business of UX, Usability, UX Education, UX Magazine

A Q&A with celebrated tech leader and design pioneer, Robb Wilson


Article by Josh Tyson
IDEAS IN BRIEF
Conversational AI Experiences Don’t Have to Suck
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11 min read

Returning to Craft

  • Business UX Leaders, Business Value and ROI, Customer Experience, Design, Technology, The Business of UX, Usability, UX Education, UX Magazine

How returning to the craft taught me to be a better leader

Article by Aly Blenkin
IDEAS IN BRIEF
Returning to Craft
  • The article covers the author’s story of going back to the practice as a product designer.
  • The author shares her tips on how become a better leader by becoming a better designer:
    • Slow down to reflect and grow as a team
    • Create an environment to challenge “best practices”
    • Listen first before giving your opinion
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9 min read

AI predictions trending in 2022

  • Artificial Intelligence, Augmented Reality, Customer Experience, Technology, The Business of UX, Usability, UX Education, UX Magazine

AI will likely be a key foundational element as the technology matures into the metaverse. Here are some more predictions on AI trends.

Article by John Hrzic
IDEAS IN BRIEF
AI predictions trending in 2022
  • For business leaders it’s important to learn how new developments can transform the competitive landscape in their industry.
  • The author shares his presumptions on AI trends in 2022:
    1. AI will fully converge with data and cloud — demanding a new management approach
    2. Simulations will unleash AI’s power in supply chains, the metaverse, and more
    3. There will be no more “messy” data: AI will let you find, use and monetize it
    4. You’ll be able to assess and forecast AI’s full value, not just cost savings
    5. AI’s ESG impact will demand your attention
    6. AI will be too important for AI specialists to govern
  1.  
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6 min read

DIAGNOSING CUSTOMERS’ NEW BEHAVIOR DURING THE PANDEMIC

  • Behavioral Science, Customer Experience, Emotion, The Business of UX, UX Education, UX Magazine

Even when things are going pretty well, we still have a negative bias. There is something perverse about never being happy with objective successes either.

Article by Colin Shaw
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7 min read

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