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Product design

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Persona Grata

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Interaction Design, Marketing and Brand, Personal and Professional Development, Personas, Product design, Project Management, Requirements and Specifications, Research Methods and Techniques, Strategy, Technology, Usability, Vendor-Client Relationships, Working With Stakeholders

A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
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6 min read

Using Post-Service Personas to Design Closure Experiences

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Personas, Product design, Social Networking, Working With Stakeholders, Workshops and Brainstorming

Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Article by Joe Macleod
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3 min read

How to Use Persona Empathy Mapping

  • Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Personas, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Sketching, Working With Stakeholders, Workshops and Brainstorming

A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Article by Nikki Knox
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5 min read

Interactions that Change the Way Customers Make Choices

  • Content and Copy, Customer Experience, Design, Design for Experience Awards, Development, Facebook, Flow and Immersion, Gaming, Gestures, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Project Management, Requirements and Specifications, Technology, Usability

A closer look at the results in the Interaction Design Innovation category of the international Design for Experience awards.

Article by UX Magazine Staff
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4 min read

The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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3 min read

Designing Big Data for Humans (with a Little Help from Hollywood)

  • Analytics and Tracking, Augmented Reality, Data visualization, Design, Design Theory, Design Tools and Software, Emotion, Enterprise Products, Flow and Immersion, Gestures, Human factors, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Operating Systems, Personal and Professional Development, Product design, Strategy, Technology, Touch, Usability

Taking data with the richness of what Minority Report showed us and giving it the kind of approachable interface seen in Her.

Article by Tutti Taygerly
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4 min read

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