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Personas

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Data Science Effectiveness as a UX Problem

  • Data visualization, Personas, Things UX People Like, UX Business News, UX Magazine, UX World Changing Ideas

We data scientists spend so much of our effort helping you understand your users that… you forget that we are users too.

Article by Cassie Kozyrkov
IDEAS IN BRIEF
Data Science Effectiveness as a UX Problem
  • The article discusses the need for user experience (UX) design tailored to data scientists, emphasizing the importance of understanding their diverse roles and preferences for creating effective data science tools.
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6 min read

Understand And Define Users With The User Profile Model

  • Personas, Research Methods and Techniques, The Evolution of Research, UX Education
Article by Jessica Sherratt
IDEAS IN BRIEF
Understand And Define Users With The User Profile Model
  • The article covers the evolution of user research and the importance of effective personas, as it explores the user profile model and how it can help teams gain valuable insights to create customer-centric products and services.
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11 min read

Invisible Machines Podcast: De-Appifying Our Lives with AI

  • Artificial Intelligence, Personas, Podcast, UX Magazine, UX World Changing Ideas

On the second episode of Invisible Machines, Robb and Josh talk about the ways AI can transcend our app-cluttered professional and personal lives.

Article by UX Magazine Staff
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1 min read

Invisible Machines Podcast: Generative AI Won’t Kill Creativity

  • Artificial Intelligence, Personas, Podcast, UX Magazine, UX World Changing Ideas

On the first episode of Invisible Machines, Robb and Josh talk about the ways generative AI and hyperautomation might change the way we think about productivity and our relationship to work.

Article by UX Magazine Staff
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1 min read

3 Ways ChatGPT is a Lot Like Galaxy Quest

  • Artificial Intelligence, Defining AI, New and Emerging Technologies, Personas, UX Magazine

Discover the potential and pitfalls of generative AI against a surprising backdrop: Galaxy Quest.

Article by Robb Wilson
IDEAS IN BRIEF
3 Ways ChatGPT is a Lot Like Galaxy Quest
  • In the article, the author draws a parallel between ChatGPT and elements from the iconic film Galaxy Quest, finding remarkable similarities.
    • Just like the aliens in Galaxy Quest, GPT has learned from a massive knowledge base, but it doesn’t really know anything.
    • GPT has been exposed to some of the same biases that the film skewers. It will require a lot of dedicated effort by designers and users to strip the bias out of LLMs.
    • In the film, aliens need humans’ help. Despite their expertise in creating technical marvels, they lack the creative abilities needed to use them. The same holds true for AI: it needs humans to guide it and tell it what to do.
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6 min read

Personas — Training Wheels

  • Customer Experience, Design, Personas, Usability, UX Education, UX Magazine

A persona-hater’s guide to teaching with personas

Article by Lindsey Wallace
IDEAS IN BRIEF
Personas — Training Wheels
  • Personas can help build an organizations’ capacity to imagine the people who use and interact with their products.
  • The author’s take on what’s useful about personas:
    • Personas help teams build a shared language to argue with when they have to work together.
    • Personas can show teams when they need to think with a higher level of specificity.
    • Using personas helps teams create hypotheses about who our users are and what matters to them.
    • Personas give a framework that helps cross-functional teams easily understand research insights and implications.
  • Personas need never replace research, but they can be a useful tool to begin to value them enough to bring their individual success or failure into designers’ decision-making.
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3 min read

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