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7 Steps to Better Customer Experience (CX)

  • Customer Experience, Emotion, Marketing and Brand, Strategy, The Business of UX
Article by Sara Fortier
IDEAS IN BRIEF
7 Steps to Better Customer Experience (CX)
  • The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.
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7 min read

How Your Brand Experience Affects The User Experience

  • Customer Experience, Marketing and Brand, Product design, UX Education

Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.

Article by Ali Abdu
IDEAS IN BRIEF
How Your Brand Experience Affects The User Experience
  • While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
  • Branding is vital for a number of reasons:
    • it creates a feeling of trust;
    • it helps a customer to make a decision when comparing products from different companies.
  • There are various UX factors that are highly influenced by branding:
    • the logo and company colors;
    • the branding style;
    • the details of design.
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4 min read

How Do the Best Companies Retain Customers?

  • Customer Experience, Human factors, Marketing and Brand

Customer retention is one of the most important areas of CX to acquire as a skill. It compiles a multitude of strategies, but it’s definitely worth it in the long run.

Article by Valentin Radu
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8 min read

Keeping the Voice of the Customer Front and Center

  • Customer Experience, Design Theory, Development, Empathy, Human factors, Marketing and Brand

To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.

Article by Leticia Cervantes
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5 min read

Top Tips for Retaining Customers Under Lockdown

  • Content Strategy, Customer Experience, Human factors, Marketing and Brand

It’s a tricky time to be marketing for sure. Smart businesses are currently tailoring their marketing activities to prioritise the retainment of customers.

Article by Holly Formosa
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5 min read

Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

  • Analytics and Tracking, Behavioral Science, Marketing and Brand

Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.

Article by Kerry Bodine
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5 min read

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