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Location-Based Services

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A deep dive into the map apps rivalry.

Article by Peter Ramsey
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
Share:Apple Maps vs Google Maps
7 min read

Had Google thought more about probability than about throwing in their existing technology just because they could, they would have left autosuggest out.

Article by John Boykin
Share:Stop Helping Me, Google Calendar Autosuggest #wtfUX
2 min read

The design work that has made so many of us fat and happy is about to change—exciting and challenging work ahead.

Article by Ara J. Berberian
Share:Saying Goodbye to the Great UX Design Bonanza of 2004-2016
5 min read

We’re moving out of the industrial age and into an era marked by a focus on service design, giving UXers a chance to expand and deepen their offerings.

Article by Serhiy Baryshniev
Share:Experience Design in the Post-Industrial World
5 min read

Giving users content tailored to their interests, needs, and location is the key to making the most of mobile technology.

Article by Alon Even
Share:Personalization: The Pillar of the Mobile User Experience
5 min read

Offering multiple channels for users to interact with your business isn’t enough. You need to put them at the center of a seamless omni-channel ecosystem.

Article by Danny Bluestone
Share:5 Elements of Omni-Channel User Experiences
6 min read

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