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Heuristics

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By applying the Pareto Principle to user research, you can identify the top percentage of your product’s usability issues and feature gaps, then jump in and fix them.

Article by Jennifer Aldrich
Share:Pareto Principle-Based User Research
6 min read

Guiding your organization to achieve an experience-first mindset means understanding your context, building connections, and communicating your intention.

Article by Pete Kinser
Share:Succeeding as a New Leader in Customer Experience
9 min read

“X: The Book” is both a crash course in architecting great experiences and simultaneously a must-read for any designer looking to brush up on his trade.

Article by Gigi Peccolo
Share:Book Review – “X: The Experience When Business Meets Design”
7 min read

Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.

Article by Arthur Moan
Share:Understanding Your App
5 min read

If you’re working with an audience across the globe, all under budget and time constraints, remote user testing can provide the rich data to help make informed decisions.

Article by Anna Lurchenko
Share:Remote User Research & Usability Methods
11 min read

Don’t leave users squinting or pinching and zooming just to experience your mobile website. Help them make the most out of your mobile presence.

Article by Jaron Rubenstein
Share:Your Guide to Designing for a Mobile-First Future
5 min read

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