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Behavioral Science

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AI as a Research Participant: Tips, Tools, and Techniques 

  • Artificial Intelligence, Behavioral Science, Contextual User Studies, Defining AI, Direct Observation Research, Emotion, Human factors, Interviews, New and Emerging Technologies

A Conversation with Marina Zhukova, PhD Student at UCSB and OneReach.ai Academic Fellow.

Article by Marina Zhukova
IDEAS IN BRIEF
AI as a Research Participant: Tips, Tools, and Techniques 
  • The article discusses the research into how emojis influence online communication, conducted using GPT-3.5 Turbo, and highlights the findings and challenges in incorporating AI into studies.
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6 min read

Fatigue and the Designer

  • Behavioral Science, Employee Experience, Employment and Hiring, Human factors, Requirements and Specifications

How I combat my job insecurities through storytelling and collaboration.

Article by Chris Kernaghan
IDEAS IN BRIEF
Fatigue and the Designer
  • The article explores the issue of burnout and fatigue among UX designers and suggests strategies, including effective storytelling and self-care, to combat these challenges and create a more positive work environment.
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5 min read

Behavioral Design: What Is It? And Why Should You Learn To Apply It?

  • Behavioral Science, Conversational Design, Design, Design Theory, Psychology and Human Behavior, The rise of design

The opposite direction is the right one.

Article by Marcelo Brum
IDEAS IN BRIEF
Behavioral Design: What Is It? And Why Should You Learn To Apply It?
  • The article introduces the concept of Behavioral Design, emphasizing the importance of understanding cognitive biases and delivering value to all parties involved in the user experience.
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4 min read

The Human Side of AI: Navigating its Consequences in the Real World

  • Artificial Intelligence, Behavioral Science, Human factors, Neuroscience, Technology for the Common Good

The widespread and transformative impact of artificial intelligence (AI) on various industries and the potential consequences of developing more advanced AI.

Article by Sorab Ghaswalla
IDEAS IN BRIEF
The Human Side of AI: Navigating its Consequences in the Real World
  • The author speculates on how uncertain the human-AI journey is, and it remains to be seen whether machine and man will learn to co-exist or whether AI will lead to the total annihilation of humankind.
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5 min read

Empathy Porn. And How To Avoid It.

  • Behavioral Science, Design, Empathy, Research Methods and Techniques, The Evolution of Research

Empathy. It’s critical that we use empathy in all of our design and innovation work to provide true value to people in order to make their lives better.

Article by Rich Nadworny
IDEAS IN BRIEF
Empathy Porn. And How To Avoid It.
  • Empathy is a critical tool for designers and innovators to create positive change in people’s lives when used productively, not self-indulgently.
  • Many organizations engage in “empathy porn,” in which they use empathy solely for their own self-fulfillment, which leads to gathering useless insights that sit unused on a digital shelf.
  • The ultimate goal of empathy in design and innovation should be to take action to improve people’s experiences and lead to the creation of something new that provides value to others.
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3 min read

Autonomy, Relatedness, and Competence in UX Design

  • Behavioral Science, Conversational Design, Customer Experience, Design, Design Theory, Human factors, Product design

Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.

Article by Tanner Kohler
IDEAS IN BRIEF
Autonomy, Relatedness, and Competence in UX Design
  • The self-determination theory explains how three basic psychological needs — autonomy, relatedness, and competence — drive human motivation:
    • Autonomy: Users value products they can customize to their needs and preferences.
    • Relatedness: Products that relate to users’ needs and perspectives strengthen relationships and increase satisfaction.
    • Competence: Clear and compelling design helps users become competent using the system, leading to positive outcomes.
  • When it’s challenging to accommodate autonomy, relatedness, and competence in a single design, testing with potential users can help determine which need is the most important.
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11 min read

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