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There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

Article by Pam Nicholls
Play Is the Point: How UX Designers Can Break Into the Gaming Industry
  • The video game industry is worth billions of dollars, and more game studios are incorporating UX specialists into the development process.
  • The role of a UX designer in the gaming industry depends on the platform: console, mobile, or PC.
  • UX designers can bring value to the development process by introducing players to the game, promoting inclusive design, and balancing game monetization and UX.
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11 min read

The I in AI.

Article by Max Louwerse
How Cognitive Science and Artificial Intelligence Are Intertwined
  • If we want to understand the mechanisms behind AI, cognitive science might come to the rescue.
  • Artificial intelligence and cognitive science have surprising similarities.
  • AI focuses on artificial minds with human minds as an example.
  • Cognitive science focuses on human minds with artificial minds as an example.
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4 min read

If it looks like a duck…

Article by Daniel Godoy
Conscious AI models?
  • The author uncovers what LaMDA and consciousness are, and how they correlate.
  • While exploring conscious AI models, there are a few things that need to be considered:
    • Conscious Access
    • Reflexive Processing
    • The Question of Reporting
    • Autonomy
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8 min read

Conversational AI is the infinitely scalable interface.

Article by Cobus Greyling
Age of Invisible Machines
  • Cobus Greyling shares his take on the new Wall Street Journal bestselling business book, Age of Invisible Machines by Robb Wilson with Josh Tyson
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3 min read

This deployment guide places significant emphasis on the Intent-Driven Design and Intent-Driven Development of a chatbot. The starting point to creating a chatbot is knowing and understanding the customer’s intent in order to create a chatbot that is seamless, customer-centric and above all, trusted.

Article by Cobus Greyling
Analysis Of The Gartner Chatbot Deployment Guide
  • The Gartner Chatbot Deployment Guide provides practical insight into the state of play of chatbot implementations.
  • The author points out 10 key takeaways from the report in the article.
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3 min read

What AI-infused UX is and how to design AI-powered products

Article by Adam Fard
AI UX Design: A New Way Of Designing
  • This article breaks down what AI-infused UX is and how to design AI-powered products.
  • The author unpacks the following points in AI-infused UX:
    • Personalization and customization
    • Automation and productivity
    • Data collection
  • Things to bear in mimd when designing AI-powered products:
    • Trust
    • Usability Testing
  • At the moment there are 2 major ways AI can help designers do their jobs better: automating routine tasks and gathering and interpreting usage data.
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7 min read

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