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What is the meaning of the introduction of the Vision Pro device and Vision OS? After a week of reflection, and reading about experiences, I like to do a take here.

Article by Iskander Smit
Vision Is Not About The Goggles; It Is About A New Way Of Looking
  • The article discusses the introduction of Apple’s Vision Pro and Vision OS, highlighting their significance in shaping a new relationship with technology through a synthetic layer that enhances vision.
Share:Vision Is Not About The Goggles; It Is About A New Way Of Looking
6 min read
Article by Andrea Pacheco
What I Learned as a Product Designer at Apple
  • In this article, the author reflects on their experience as a product designer at Apple and shares valuable lessons they learned in areas such as effective communication, storytelling, trusting instincts, and embracing simplicity, among others.
Share:What I Learned as a Product Designer at Apple
8 min read

A deep dive into the map apps rivalry.

Article by Peter Ramsey
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
Share:Apple Maps vs Google Maps
7 min read

The onboarding process can impact your app’s success crucially. There are several onboarding best practices we suggest you keep in mind.

Article by Olga Kimalana
Share:Onboarding: Best Move for User Retention in Mobile Apps
4 min read

By adding a host of updates to iOS 9, Apple is taking great strides in making its devices easier to use.

Article by Jaykishan Panchal
Share:5 UX Fundamentals of iOS 9
8 min read

A slew of bad real-world experiences with an airline known for it’s digital savvy remind us that experience design goes well beyond what’s on the screen.

Article by Jon Peterson
Share:Only Paying Attention to Your Website and App? Your UX Probably Sucks
6 min read

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